Zoho CRM is the world’s leading CRM system for small to medium sized business.
Zoho has 45,000,000 users and is trusted by over 150,000 businesses worldwide . The core of the Zoho suite is their award winning CRM.
Sales Nerds has been a Zoho Partner since 2013 with over 30 successful implementations in a wide variety of industries. We also work effectively with all CRM systems, so if you are committed to your existing CRM system it’s not a deal breaker.
The idea of how businesses approach customer interactions and building relationships with them forms their CRM strategy. It involves collecting customer data and analyzing the history of customer interactions to provide better services and build better relationships with the customers to ultimately drive sales and revenue.
Without a proper CRM strategy, your customer information will be all over the place, and it’ll be hard to keep track of all the touch points and interactions you’ve had with specific customers. This leads to a drawn out sales cycle, with a generic and sub-par customer experience.
Great customer relationships are based on the consistent and personalized experience offered by your organization, regardless of where a customer is in your sales cycle. This means that every team in your organization, from Marketing to Sales to Support must offer a consistent experience when interacting with a customer.
When your business is starting off and you’re managing all your customer information on spreadsheets, this may be viable, but not advisable. The amount of time spent on data entry could be better spent bringing in customers and closing deals. This becomes exponentially more complicated when you grow your business and expand your customer base. This is where CRM software comes into play.
Today’s CRM systems are a complete toolset which calls for a strategic approach backed up by reinforcement and training.
The origin of modern CRM software can be traced back to the late 80s and early 90s, with the development of Contact Management Systems (CMS), which then evolved into Sales Force Automation (SFA) technology. As the industry grew, vendors were pushed to provide a broader set of services to cover everything from marketing to presales and support.
A CRM tool is designed to remove silos in customer information by gathering them in a central place, to provide a 360º view of all your customer data. Details like the customer’s name, email, phone number, and communication preferences, as well as interaction and purchase history, can be made available to help your teams reach out to customers for the right reasons and through the right channels.
